Focus on role and EVP

The way we draft job postings and how we approach passive candidates has a major impact on the success of our recruitment efforts. Here are some concrete steps to focus on the role and the Employee Value Proposition (EVP), and less on a laundry list of skills:

1. Concrete Role Description Instead of a long list of skills, focus your job postings on the actual content of the position.
You can do this by:

– Specific Projects: Describe a few concrete projects the candidate will work on. This gives a clear picture of what the daily work involves.

– Objectives: Formulate clear and focused objectives to be achieved by the candidate. This helps make a difference and provides a sense of purpose and direction.

– Challenges and Responsibilities: Make it clear what challenges the candidate can expect and what responsibilities go with them. This attracts people eager to make a difference and take responsibility.

2. Employee Value Proposition (EVP) For passive candidates, the EVP is often decisive.
Make sure your EVP is strong and attractive:

– Appreciation and Flexibility: Highlight how your organization shows appreciation for its employees and what flexibility is offered. Consider opportunities for working from home, flexible working hours, and a good work-life balance.

– Growth and Development Opportunities: Demonstrate opportunities for personal and professional development within the organization.

– Culture and Work Environment: Describe the corporate culture and work environment. What makes your organization a great place to work?

– Secondary Employment Benefits: In addition to salary, there are other benefits you can highlight, such as training budgets, extra days off, or health and wellness programs.

3. Approaching Passive Candidates When approaching passive candidates, it is crucial to entice them with what makes your organization unique:

– Personal Approach: Make your first contact personal and focused. Show that you have taken the time to understand their background and explain why you think the role suits them.

– Short and Powerful Communication: Be concise but powerful in your communication. Tell what the role entails and why it is special.

– Focus on Impact: Emphasize how they can really make a difference in this role. Passive candidates usually want to know how they can contribute to the success of an organization.

4. Avoid Redundant Certification Requirements

– Relevance Above All: Ask only for certifications that are truly necessary for the role. Avoid laundry lists of certifications that may be “nice to have” but are not essential.

– Competencies in Practice: Focus more on how candidates have put their knowledge and skills into practice, rather than just formal certificates. By following these steps, you can more effectively attract and retain talent, especially in a competitive market such as the IT sector. It’s all about providing a challenging and engaging work environment where candidates feel valued and engaged.

Contact us for more information! Email info@improfs.nl or use the comment form below.