Benefits of knowledge sharing
Jeroen Zweers’ quote “To share knowledge is to make knowledge” emphasizes the fundamental principle that knowledge grows by sharing it. This aligns with the observation that sharing knowledge leads to reactions, additions, and new ideas from others, ultimately resulting in a rich, dynamic knowledge base within an organization.
Benefits of Knowledge Sharing
a. Innovation and Synergy: Sharing knowledge creates new ideas and solutions that might not otherwise be conceived. This can lead to innovative products and services.
b. Improved Bonding: Companies like Dirkzwager Lawyers are seeing improved client relationships and even increased sales thanks to their social media initiatives.
c. Lower Barriers and Better Alignment: Social media lowers the barrier to communication, provides better alignment with clients and candidates and prevents mismatches, as seen in the ICT recruitment industry.
Implementing Social Media Within Companies
While social media is almost a requirement in innovative startups and recruitment industries, it can also offer great benefits in more traditional sectors such as law firms and banks. However, this requires a thoughtful approach and the right tools.
Technology as a Tool
The most successful social media applications within companies are often those with modest IT resources, which grow through input from users. Technology is a tool, but the driving force is the enthusiasm and commitment of the employees.
Ambassadors and Enthusiasm
Use ambassadors within the company who are already enthusiastic about social media. Their enthusiasm is contagious and can help others cross the threshold. Get everyone started quickly with their own account and profile picture.
Continuous Stimulus
The social network keeps running when it is stimulated. Keep working on carrying capacity, set goals, and measure progress. The effort to keep the network running gets lighter and lighter as more people get involved and motivate each other.
Practical Examples
– Microsoft: Allow gamers to handle customer contact with other gamers, creating more authentic and effective communication.
– ICT Recruitment: Social media lowers barriers and provides better rapport with clients and candidates, increasing the efficiency and effectiveness of the recruitment process.
Conclusion Knowledge sharing via social media within companies offers numerous benefits, from innovation and synergy to improved customer relationships and increased revenue. However, success depends on proper implementation and employee enthusiasm. By using ambassadors and continuous encouragement, companies can build a dynamic and productive knowledge network. Above all, social interaction must be fun to be effective.
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