Contact with passive candidates
Contacting Passive Candidates Engaging passive candidates in the talent search is a strategic approach that often yields more qualities and loyalty than recruiting active searchers. Here are some key steps and tips to successfully contact and approach passive candidates.
1. Where to Find Passive Candidates. Passive candidates can be found by:
– Networking: Regularly attending industry events, conferences, and meetups.
– Social Media: Platforms such as LinkedIn, Twitter, and specialized forums and groups.
– Current Employees: Employees can recommend potential candidates.
– Talent Pools: Maintaining a database of previous applicants and profiles of interest.
2. Make Customization of Your Communication When approaching passive candidates, personal and customized communication is crucial.
– Catchy Subject Line: Make sure your subject line stands out and arouses curiosity.
– Personal Introduction: Begin your message with a personal note or common connection.
– Specific Relevance: Explain why you are specifically approaching them and how their experience aligns with the opportunities you offer.
3. Provide the Bigger Picture With passive candidates, it is important to communicate the broader context of the position:
– Company Vision and Goals: Talk about where the company is going and what role the candidate can play in it.
– Challenges and Impact: Show what impact the candidate can make and what challenges he or she can address.
– Growth opportunities: Discuss potential career growth and development opportunities within the company.
4. Sell an Appointment, Not the Job The primary goal is to arrange an appointment for an in-person interview:
– Approachable First Step: Invite the candidate to an informal interview or introductory lunch rather than a formal interview.
– Comfort Zone: Organize the interview in a way that the candidate is comfortable with, such as at a location and time that is convenient for him or her.
– Clarity and Transparency: Be clear about the next steps in the process and make sure they are as smooth as possible.
5. Stay Involved and Build Relationships Contacting passive candidates is often a long-term strategy:
– Regular Follow-Ups: Keep in regular contact with the candidate, even if there are no open positions at the time.
– Appreciation and Respect: Show respect for their current position and time. Don’t force anything, but stay involved and interested.
– Networking events: Invite them to corporate or industry events to further strengthen ties.
Conclusion Approaching passive candidates requires a strategic and personalized approach. Through tailored communication, offering a clear and attractive future perspective, and a focus on relationship building, recruiters can effectively approach passive candidates and ultimately convince them to take on a new challenge. This approach helps attract talent that may not be actively looking, but is open to interesting and relevant opportunities.
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