HR trends 2024
HR trends in 2024 show how organizations are adapting to a changing work environment and new technologies. Here are the five main trends:
1. Personnel as Investment Companies are increasingly letting go of their caution and daring to truly invest in their employees again. The shift from flexible to permanent contracts is evident. Companies try to retain qualified employees by offering permanent contracts or long-term temporary contracts. Organizations are also focusing on employer branding to be attractive to freelancers and temporary workers, making them feel more connected to the organization.
2. Increased Care for Employees Attention to employees is increasing, with a focus on competitive pay, personal development, and fringe benefits. HR managers ensure that working conditions and trust procedures are in place. This holistic wellness policy helps not only attract but also retain talent.
3. Data Security and Privacy With the enforcement of the AVG (General Data Protection Regulation) as of May 2018, data security is a top priority for HR professionals. In addition to customer data, companies must also properly protect employee data. This includes checking what personal information should be stored and making sure it is safe from malicious parties. Good data security is essential both for legal compliance and for maintaining a good reputation as an employer.
4. Innovation in HR Tools HR tools continue to evolve, and the introduction of new technologies such as HR analytics and onboarding apps offer promising opportunities. Onboarding apps can engage new employees even before their first day of work with welcome videos, virtual tours and interactive quizzes. These tools help with the onboarding process by resolving practical issues and ambiguities directly through the app, allowing colleagues to focus more on mentoring and coaching.
5. Changing Communication in the Workplace Communication within organizations continues to change, with a shift away from traditional intranets and e-mail to more use of social media applications. Companies need to think about how business communications are conducted. There are now enterprise communication solutions that are similar in look and feel to WhatsApp, Instagram and Facebook, but designed specifically for business applications.
These tools ensure that new employees automatically get accounts and join relevant groups, while departing employees are quickly removed to prevent data breaches. This promotes direct and open communication between management and employees and helps to better organize work. These trends show that HR in 2024 is increasingly about investing in employees, ensuring their well-being, protecting their data and making the most of new technologies to improve communication and work processes.
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